Social Media Rejected For Healthcare Communications
March 30th, 2011 (11:25 am)By Nicole Lewis InformationWeek
March 25, 2011 12:04 PM
According to a Capstrat-Public Policy Polling survey, 84% of respondents said they would not use social media or instant messaging channels for medical communication if their doctors offered it. Instead, respondents said they prefer to turn to traditional electronic lines of communication, such as email and website interactions, when they need specific health consultations from their own doctor.
The results show that, while social media has a strong and growing role in healthcare communications among peer communities of patients, it is not the communication vehicle of choice when Americans want to discuss medical issues with their doctors.
More Healthcare Insights
The poll, which surveyed 843 registered voters on February 21 and 22, shows that even among people 18 to 29 years of age, an age group that seems more prone to using electronic health communication, only 21% said they would take advantage of an online forum if offered.
However, this doesn’t mean the use of all digital communication is out of the question for patient-provider interaction. Respondents were more favorable toward email and online channels when used for appointment setting, medical record access, and nurse consultation.
“It appears consumers are willing to move administrative experiences such as bill payment and records access online, but when it comes to conferring with their healthcare providers, people still prefer more traditional communications,” Karen Albritton, Capstrat’s president, said in a statement. “The implications include a way for doctors to free up more time for their patients by moving the right interactions online, and an opportunity to forge stronger connections through personal interaction.”
The Capstrat survey echoes the findings of another recent poll. Intuit Health’s second-annual Health Care Check-Up Survey found that 73% of respondents said they would use a secure online communication solution to make it easier to get lab results, request appointments, pay medical bills, and communicate with their doctor’s office.
The Capstrat survey also found differing attitudes among different demographic groups. Hispanics said they were more comfortable interacting with their doctors online: 89% would take advantage of email if their doctors offered it; 89% would set appointments online; 78% would participate in online bill payment; and 89% would call a nurse help line. In fact, the nurse help line was the preferred form of communication across all demographic and age groups, with 72% of respondents saying they would take advantage of a nurse help line if it was offered by their doctor.
Comments are closedRIM PlayBook To Get Native Email Eventually
March 30th, 2011 (02:33 am)RIM PlayBook To Get Native Email Eventually - Research In Motion has confirmed that a software update will add email, contacts, and calendaring applications to its tablet, but until then a BlackBerry is required for PIM.
One commentHelp create a new CRM?
March 29th, 2011 (10:30 am)Daniel G. Guerra Jr.
Updated: Daniel G. Guerra Jr. to speak at The 2010 National CEO Conference will be held November 4 – 6th
November 2nd, 2010 (10:10 am)Argus CEO Daniel G. Guerra Jr. will be speaking atT he 2010 National CEO Conference will be held November 4 –6 at the Hyatt Regency McCormick Place in Chicago, Illinois. The title of Mr. Guerra’s Presentation will be ”
What arn’t they telling me about starting and operating a business?”.
Argus CEO Daniel G. Guerra Jr. at IB Extreme Networking September 2010
About the National Conference
The Collegiate Entrepreneurs’ OrganizationSM (CEO), on over 175 university campuses across North America, provides young entrepreneurs with networking opportunities, chapter activities, and the national conference to help them start their own businesses. The mission of CEO is to inform, support and inspire college students to be entrepreneurial and seek opportunity through enterprise creation. The conference speakers help solidify entrepreneurship into the fabric of universities nationally.
Each year, more than 1,600 students, faculty, and others interested in entrepreneurship attend the 2 ½ day CEO Conference. Over 80 outstanding entrepreneurs and business leaders share their ideas and expertise with students on how they launched their businesses, the lessons they’ve learned, and where they are today. The Annual CEO Conference also offers students the opportunity to network with peers nationwide.
UPDATED: Here are the slides for the presentation that was delivered (click here).
Comments are closedVideo: Presentation to Kiwanis Group about Scouting
April 22nd, 2010 (10:32 am)On Friday April 16th, Argus CEO and Glacier’s Edge Council, Boy Scouts of America Board Member, Daniel G. Guerra Jr., presented on the Scouting program to the Madison West Kiwanis Group. Click the above video to see the presentation.
One commentVideo: Argus CEO Daniel G. Guerra Jr. Presents to Madison PC Users Group
March 18th, 2010 (10:55 am)The Madison PC Users group has annually extended an invitation to Argus Ventures, LLC CEO Daniel G. Guerra Jr. to present on the previous years business and technology advances, reviewing current the Argus product and service offerings and to present business objectives for Argus in 2010 and 2011. Below is the delivered address.
Argus to participate in Herzing University Small Business Summit
March 2nd, 2010 (10:18 am)Argus has been asked to participate in the March 12th, 2010 Small Business Summit hosted by Herzing University.
Discussion points for those attending are:
- How to stay sustainable and excellent with change
- How to maintain viability in the workplace
- Use of technology in small businesses; is social media helpful?
- What additional training do small businesses need
- Working with young people and how that impacts small businesses
Argus Presents 2010 Business Report to Madison PC Users Group
March 1st, 2010 (09:14 pm)Argus Presents 2010 Business Report to Madison PC Users Group
The Madison PC Users group has annually extended an invitation to Argus Ventures, LLC CEO Daniel G. Guerra Jr. to present on the previous years business and technology advances, reviewing current Argus product and service offerings and to present business objectives for Argus in 2010 and 2011.
Comments are closedPR News Wire Service
February 10th, 2010 (08:00 am)PR News Wire Service lets you convey your special messages to people around the world that matters. If you have developed a new technology, launched a new product or if your restaurant menu has some special menu items that the whole world doesn’t have, they are all news. Let PR News Wire Service take this news to the editors of several hundreds of newspapers, magazines, websites, news syndication sites, and more.
News delivery has evolved over the centuries and it has become easier for everyone to convey the message across. Press release services have changed its shaped several times before the digital delivery took place after Information Technology has changed everything.
Send Electronic Press Kit Instantly to Thousands of Editors
It is the latest thing and trend in news syndication. Just like the traditional press kit, electronic press kit too has all the details of the company or organization providing the news. Reporters might be a bit disappointed, as they can’t find the freebie items like notepads, pens, and other pleasantries they used to receive. It is a good thing for the companies that want to get their news published and the best thing, they can send the electronic media kit to editors located anywhere in the world and in a minute.
You can use web services to reach several thousands of editors who are looking for interesting news items for their newspaper, magazine, websites, etc. A stripped down version of the press kit or a simple press release too can be circulated, so that automated news syndication services can easily pick the news. It was not even imaginable not so far away.
Video News Release VNR
Internet too is fast becoming a video medium. Video news release is not just for the TV channels, but also for the internet. There are different websites that now offer people to host videos even without charging them anything. Video syndication sites make it easier for you to take your video news releases to people in your city and to around the world.
In both electronic press kit and video news release, you only need to provide newsworthy events like developments in new healthcare facilities, some entertainment news, and a lot more. Syndicate media outlet of any size or reputation can help you to take your message to the editors. However, appealing to them and letting your ‘news’ in is at the sole discretion of the editors. However, in most cases, you can get past the door by offering a good product an irresistible piece or well-presented news item.
Electronic press kits and video news release are becoming the norm of the day and syndicate media outlets also change their style of functioning. It is time for you to plan promotion through news through PR news wire services. Because, without people knowing the existence of your business, it is extremely difficult for it to survive, let alone succeed.
Comments are closedDeveloping a Successful Internet Marketing Strategy
February 7th, 2010 (04:41 pm)There is no magic pill for creating an effective internet marketing strategy. It all depends on your own individual situation and circumstances. Nonetheless, that is not to say that you can simply build a website, submit to search engines, sit back and watch those tens of thousands of dollars roll into your bank account from an exotic beach.
It’s not going to happen.
You must have a clear idea of where you are now and how you would like to see yourself in the future. You must have a clear plan. Assess your strengths and weaknesses. Know what need to learn and what you have to improve upon. An effective marketing strategy takes time and money.
First, decide on how you are going to generate income on the internet. Perhaps you’re thinking about an Adsense site. Or, perhaps you would like to set up an affiliate site, or promote a Clickbank product. Whatever you decide on, you should start by researching just what it takes to accomplish your goals. Just like other worthy life endeavors, internet marketing takes time and effort. Accurately assess your situation and avoid unrealistic expectations.
A good starting point is to browse and take part in internet marketing forums like The Warrior Forum and Digital Point. Search on the search engines as well as Ezine Articles and get as much information as you possibly can. Then take a moment to reflect upon and weigh the options to come up with a great marketing plan. Remember, when it comes to internet marketing, nothing is set in stone. Learn how others are successully earning money on the web to help you develop your own tactics.
To become a successful online entrepreneur you must identify who your customers are. Where do they go online? Do they hang out on forums, social networking sites, Facebook? Read forums, reviews, testimonials to learn as much as you can about your prospective customer base.
Put yourself in their shoes. What are they looking for? Can you fulfill their needs? What do you have to offer them? Why should they buy from you rather than from the competition? How do you make your products or services stand out above the crowd?
Look before you leap. Any successful marketing strategy begins with thorough research. Proper research can help prevent costly mistakes down the line. Should you make mistakes– everyone does– try to learn from them. Go back and study what you have been doing wrong. People buy stuff everyday– if they’re not buying from you, is it their fault or yours?
Identify your competitors. What are they doing to promote their online businesses? What are their strenghts and weaknesses? If they’re doing something that works, can you do it a little better? How might you improve on what they’re doing? You might even try something totally new altogether.
Once you’ve done your homework, put together a coherent, workable plan. A good plan is useless unless it is executed systematically and with discipline. While implementing your plan, you should constantly monitor your work. Carefully and accurately collect your data. Analyze what you’re doing right and what you’re doing wrong.
A systematic and disciplined implementation of your strategy does not mean you must repeat mistakes or confine yourself to failed actions. Understand that the market, and hence your marketing strategy, is fluid and dynamic. That means you must be able to adapt to the changing conditions and make changes as necessary. Mistakes are not only human and inevitable; they give you an opportunity to learn and grow, to avoid catastrophic ones that could end your dreams.
In the end a successful marketing tactic is a highly personal one tailored to your individual strengths, skills, knowledge, expertise, and most importantly, your experience. Meanwhile, never lose sight of your ultimate goal, which is to reach the financial independence that you’ve dreamed about.
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